Web Content
I led for e-commerce and service content across the Fortnum’s and Cathay Pacific websites. Along with bringing a brand to life with the right storytelling, I think digital-first with content informed by digital experience analytics and SEO best practices.
In order to launch the new FortnumandMason.com, I led migration of 500+ content pages to the new CMS platform, as well as creative content across the whole new site, from campaign to transactional pages. At Cathay Pacific, I managed translation and localisation across 16+ global platforms.
Loaf
During a year-long retainer with Loaf, I developed benefit-led copy with Loaf’s signature charm (and occasionally cheek!)
RIMOWA
From new product launches to collaborations with the likes of Rick Owens and MYKITA, I captured RIMOWA’s premium voice in its digital shop window.
Cathay Dragon, meet Cathay Pacific
When Dragonair was rebranded as Cathay Dragon, we migrated all its website content to Cathaypacific.com and made it easy for customers to navigate its services via this online portal.
Future Matters
With sustainability an ever-increasing message in Fortnum’s comms, we reconceptualised the landing page for the retailer’s CSR programme Future Matters, to make it feel current and urgent.
Fortnum & Mason
Serving a sweet (and shoppable) fantasy on FortnumandMason.com’s chocolate and confectionery landing page.