Branded Content

Bridging the worlds of journalism and brand strategy, I have found a natural home with partnership campaigns, working with The Financial Times, Monocle, The Independent, Wanderlust and Kinfolk across the travel, food and drink, art and hospitality sectors. Clients have included Belstaff, Bowmore, Tokyo Bureau, Laurent-Perrier, Justerini & Brooks, SEVENTY ONE, The Macallan, Bentley, Trip.com, Maxx Royal and Minuty and more.

The Financial Times x The Macallan

This immersive digital hub unboxed and unbottled The Macallan’s collaboration with Bentley.

The Financial Times x SEVENTY ONE

Gin ‘gets sexy again’ thanks to rare botanicals, Madonna and a maker with an eye for fashion.

IThe Financial Times x Belstaff

This heritage-rich partner campaign celebrated Belstaff’s legacy and adventurer ethos.

Monocle x Explora Journeys

A long-form brand feature for Explora Journeys, celebrating ocean discovery through Monocle’s lens of design and storytelling.

The Financial Times x Justerini & Brooks

Terroir in whisky? In the world of whisky, the conversation is becoming ever more prominent.

Branded content