https://www.johnovanswriter.com/about-bimal daily 0.75 2021-12-18 https://www.johnovanswriter.com/about daily 0.75 2025-11-19 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/6fb46a44-b899-4b21-bab3-f3df9bb12b75/John-Ovans-BT-1.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.johnovanswriter.com/pagecv daily 0.75 2022-01-04 https://www.johnovanswriter.com/set-summer-free daily 0.75 2021-12-23 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847331546-NBMOOBORXBR1I52QDOEM/20140301_Trade-151_0124-copy.jpg Set Summer Free https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847332082-XD1KMA4EER5NVQWQZJ4O/20140301_Trade-151_0124-copy.jpg Set Summer Free https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847330913-1F0BEVH4E8EWIS3SJYLB/20140301_Trade-151_0124-copy.jpg Set Summer Free https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847330272-BEQUDHMNDH37S90TSA0T/20140301_Trade-151_0124-copy.jpg Set Summer Free https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847329019-GP1Z6VXLF9U75MC4JIO0/20140301_Trade-151_0124-copy.jpg Set Summer Free https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847328311-R7PAZDQTBOBSEOWC9YQ3/20140301_Trade-151_0124-copy.jpg Set Summer Free https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847327684-2C1WKZU35SCT0ZV1OJOX/20140301_Trade-151_0124-copy.jpg Set Summer Free https://www.johnovanswriter.com/contact daily 0.75 2022-01-15 https://www.johnovanswriter.com/portfolio daily 1.0 2026-01-06 https://www.johnovanswriter.com/portfolio/branded-content monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/81717ba1-6ccc-423e-914b-73ed124162be/new-horizon.jpg https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/7737132c-b7f0-45c8-95af-fe12a6b1470e/gin.jpg https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/89244e5c-ccb4-4536-a319-d36ef2d95ce5/jacket.jpg https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/d455c2f2-2e80-48ca-b1eb-4186ef4beee1/explora.jpg https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/9ea7349c-4b60-4718-887c-c71930928a38/whisky.jpg https://www.johnovanswriter.com/portfolio/print monthly 0.5 2025-11-09 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/94da9761-9c1c-48e8-982b-83a0c49b9cdb/Monocle+x+Massimo+Dutti.jpeg Portfolio - Print - Monocle Monocle x Massimo Dutti https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/b86cc0be-fae0-4ea7-b243-b66d8745a26c/Loaf-brochure-low-res.jpg https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641905956614-1TEX10PXWUWCW1RE3X6N/Screen+Shot+2022-01-11+at+12.58.18.png Portfolio - Print - Fortnum & Mason Piccadilly Papers https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1640096415808-LTDKBDBEUYZOND6MLCFI/window-posters.png Portfolio - Print - Fortnum & Mason We put these posters in the window during a particularly rainy spot of summer weather. https://www.johnovanswriter.com/portfolio/blogs monthly 0.5 2025-11-09 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/5e8d5fc1-0f75-493b-8fa5-924706e6ad87/Schminke-House-pasta-steamer.png Portfolio - Blogs - Cathay Pacific A hiker’s guide to Hong Kong One of Hong Kong’s most popular activities, this guide aimed to capture high search volumes and drive people to the Cathay site. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/0cf37be3-2c59-45f9-af8f-26b78ce3fb48/high-sunderland-see-through-house.jpg Portfolio - Blogs - Cathay Pacific A hiker’s guide to Hong Kong One of Hong Kong’s most popular activities, this guide aimed to capture high search volumes and drive people to the Cathay site. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/740f24c3-3766-44fe-a6db-558d88499c49/Van-Doesburg-rinsema-house.png Portfolio - Blogs - Cathay Pacific A hiker’s guide to Hong Kong One of Hong Kong’s most popular activities, this guide aimed to capture high search volumes and drive people to the Cathay site. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641852928354-JM0ZEQKB92L9YTM1VHD3/hiking-in-hong-kong.jpg Portfolio - Blogs - Cathay Pacific A hiker’s guide to Hong Kong One of Hong Kong’s most popular activities, this guide aimed to capture high search volumes and drive people to the Cathay site. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641852948084-MKBVG4E47LY0CAUJRB94/shades-of-earl-grey.jpg Portfolio - Blogs - Fortnum & Mason Shades of Earl Grey. A brand-led piece drawing on Fortnum’s naughty side, and a surprising way of framing the retailer’s broad range of Earl Grey products. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641852978607-QFAM1I862MLR08HG435X/dunkapedia.jpg Portfolio - Blogs - Fortnum & Mason The Fortnum’s Dunkipedia Tea and biscuits were made for each other. I put together the expert guide to enjoying them together – precise dunking times and all. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641853000152-5FQNYX7Q0R1TS4FS4KW5/fortnums-and-chill.jpg Portfolio - Blogs - Fortnum & Mason Little Tubs of Joy A noisy way of discovering Fortnum’s three new ice cream flavours. https://www.johnovanswriter.com/portfolio/journalism monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/5470749a-96ad-45f1-a13b-42facbf4594f/Chancery-Rosewood-penthouse.jpeg https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/b3de5e0c-6fe9-4595-884b-873b6bc89c45/athens-discovery.jpg Portfolio - Journalism - Time Out The best beaches in Athens https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1642582381849-QSV774DRGWEBZ20NCEB2/kinfolk-whatsapp.jpg Portfolio - Journalism - Kinfolk, Winter 2021 The rise of the WhatsApp family chat https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1642582407945-FR8ULHKSA0I7GVOHNC4C/kinfolk-gnome.jpg Portfolio - Journalism - Kinfolk, Issue 41 The strange, hermitic history of the garden gnome https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1642582518389-28YHRSDCB1DQDUFYESYQ/gq-slob.jpg Portfolio - Journalism - British GQ, January 2021 Why it might be time to embrace your inner slob https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1642582554168-MN47WKJ9MF494PHUQXIA/time-out_manners.jpg Portfolio - Journalism - Time Out Shanghai Western finishing schools in Shanghai https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1642582610146-9BIS72J3HL3PUAYAQDOZ/Screen+Shot+2022-01-19+at+08.51.32.png Portfolio - Journalism - Time Out Shanghai Casually ballroom: why do people dance on the streets of Shanghai? https://www.johnovanswriter.com/portfolio/campaigns monthly 0.5 2026-01-06 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1642581425050-BCW08UO5QCXTRTVGSX1N/PHOTO-2022-01-12-22-12-07.jpg Portfolio - Campaigns - Choose Joy Riffing on wellness mantras, this January campaign for Fortnum’s celebrated the joys of self-gifting. It was packaged up in a series of empowering slogans that appeared in the famous windows, and provided the framework for the digital campaign roll-out, from CRM to social. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/c0c72b99-73a4-4c55-9e6f-e76315626558/Screenshot+2025-12-22+at+11.44.31.png Portfolio - Campaigns - Comfortably Ever After In 2025 working with Loaf, we launched ‘Comfortably ever after’ campaign – reinforcing the brand’s core messages of comfort and durability across every one of its channels, including web, CRM, paid social and printed brochure. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/9578af66-e443-4286-897c-91558fe40086/Screenshot+2026-01-06+at+09.53.45.png Portfolio - Campaigns - Set Summer Free A celebration of British picnic culture through local photographers showcasing products in hidden UK spots. I led creative and editorial across digital, paid, PPC and in-store, with location guides and shoppable edits. A customer-led competition boosted engagement, delivering double year-on-year sales growth. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1642581187874-4N59MQXWKQH3QP3W46SK/jinan_hero_baotu-spring.jpg Portfolio - Campaigns - Welcome to Jinan, City of Springs In 2018, Cathay Pacific launched a business route from Hong Kong into the city of Jinan, Shandong province. We supported with a full-scale digital consumer campaign, extolling its beauty as a tourist destination. https://www.johnovanswriter.com/portfolio/emails monthly 0.5 2025-11-09 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1c62c70c-21dc-4e89-b4d5-ec8a7662641a/loaf-queenie-email-cover-image.jpg Portfolio - CRM - Loaf Launch of the Queenie https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/ab0bda1f-8197-46b0-ab78-3dcaf6f60dad/loaf-rugs-email-cover-image.jpg Portfolio - CRM - Loaf Rug and roll campaign https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641851696292-4XFDVTVH2T3TPUZ47XGO/fortnums-email-2.jpg Portfolio - CRM - Fortnum & Mason Bringing heritage up to the modern day, a whole email devoted to the joy of… Christmas puddings. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641851730244-49N3VCWLKAHEB7YUC15T/fortnums-email.jpg Portfolio - CRM - Fortnum & Mason A bit of cheer to people’s inboxes following the November lockdown. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641851794652-9LDTIONI7BLF0Z4CH2DS/living-social.jpg Portfolio - CRM - LivingSocial Talking about mermaids can always give copy a lift. https://www.johnovanswriter.com/portfolio/web-content monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/cb4dd438-b537-47aa-9862-1ab0212702c0/Loaf-big-night-in.jpg Portfolio - Web - Loaf During a year-long retainer with Loaf, I developed benefit-led copy with Loaf’s signature charm (and occasionally cheek!) https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/502b17c8-3820-4637-843d-29dba3b74f1e/mykita.jpg Portfolio - Web - RIMOWA From new product launches to collaborations with the likes of Rick Owens and MYKITA, I captured RIMOWA’s premium voice in its digital shop window. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641903380689-3XFF4SKMVFJG02TQ6SQT/Cathay%2BDragon%2Brebrand.jpg Portfolio - Web - Cathay Dragon, meet Cathay Pacific When Dragonair was rebranded as Cathay Dragon, we migrated all its website content to Cathaypacific.com and made it easy for customers to navigate its services via this online portal. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641903903309-GVW0LL2HJ5QMTEPZYKQ7/Future%2BMatters.jpg Portfolio - Web - Future Matters With sustainability an ever-increasing message in Fortnum’s comms, we reconceptualised the landing page for the retailer’s CSR programme Future Matters, to make it feel current and urgent. https://images.squarespace-cdn.com/content/v1/61bdd9af1f93225aadb82a30/1641904974212-UKFX8RXR2HA8J46UZ4L2/Chocolate%2BCLP.jpg Portfolio - Web - Fortnum & Mason Serving a sweet (and shoppable) fantasy on FortnumandMason.com’s chocolate and confectionery landing page.